Digital products have become the mainstream of American consumption

The sales of analog video recorders and camcorders are gradually declining, and even a negative growth rate of as high as 40.5% has occurred. At the same time, digital technology-based information home appliances such as DVDs, digital cameras, digital cameras, and digital TVs It is still in the embryonic stage, but the market potential is very broad, and they are all growing at an exponential rate. Therefore, the consumer electronics products in the United States are generally eliminated and the update speed is accelerating, which is full of business opportunities.

The consumer electronics market is booming
According to the data provided by the Consumer Electronics Manufacturers Association (CEMA), the sales of consumer electronics in the United States reached US$86 billion in 2000, setting a record for eight consecutive years of growth, and its sales amount was higher than the US$81 billion in 1999. An increase of 6%. It is estimated that by 2001, the value will increase to 91.5 billion U.S. dollars, 98 billion U.S. dollars in 2002, and 100 billion U.S. dollars in 2003, reaching 104.8 billion U.S. dollars. The rapid growth of the market is mainly due to the fact that all consumer electronic products will go digital, that is, the integration of information technology into traditional electronic products will greatly improve people's working and living environments.
    Due to the influence of the Internet, e-mail and e-commerce, the product market in the future is bound to make a big leap. Analog products will be phased out and replaced by digital products. The main categories are: digital TV, digital multi-function DVD Cameras, digital cameras, TV/video integrated machines, digital cameras, small audio systems, personal computers, cell phones, pagers, car anti-theft devices, printers, fax machines, scanners, satellite receivers, etc.
    In the US$81 billion consumer electronics market in 1999, about 48% of the products were made locally in the United States, and the other 52% were imported from abroad. If this ratio remains unchanged, imported goods will be promising in the U.S. market in the future, because the data reported to the U.S. Consumer Electronics Association shows that the average cost of U.S. households on consumer electronics products was $100 in 1999. It will increase to US$1100 in 2000.
    In addition, the degree of home appliances in the United States is quite high. 98% of American households have color TVs, at least 93 million households have a video recorder, and 98 million households have audio products. So far, American families have spent a total of US$407 billion to purchase 16 billion consumer electronics products. In 1999, for every dollar Americans spent on durable goods, a few cents were spent on consumer electronics. It can be seen that the market capacity of consumer electronics products in the United States is extremely large. As long as research and development continue to meet consumer needs, there will definitely be a market.
    At the same time, certain consumer electronics products in the US market are indeed close to saturation, but as soon as new products appear, they can often replace old ones. For example, although 98% of households in the United States have TV sets, and 70% have two TV sets, the market is still growing because home theaters have both wide-screen TVs and surround sound; moreover, ordinary American TVs The camera will be fully replaced by high-definition television (HDTV) by 2006, so there will surely be a new market demand by then. As for other products that are not close to saturation, as long as they are easy to operate and save time and effort, they will also be popular.

Image products are based on technology
First of all, color TV. Since October 1998, 42 TV stations in the United States have begun to broadcast digital TV programs. Now, 60% of the population in nearly 30 cities in the United States can enjoy such programs. If the schedule set by the Federal Communications Commission (FCC) remains unchanged, then from May 1, 2002, all television stations in the United States must provide digital television programs, and from 2006, traditional analog television programs will be cancel all of them. Therefore, consumers will either go to buy more expensive digital TV sets, or buy a set top box (Set Top Box) that can convert analog signals into digital signals. In comparison, the price of the latter is much cheaper than that of the former. According to industry analysts, 2000 was a watershed in which digital TV officially began to spread.
 As for the high-definition television (HDTV), although it is the most promising future star, there are still the following problems: ①The price is too high, the average unit price is between 5,000 and 10,000 US dollars, and there are only a few TV stations available. It is available for selection, so it hinders its popularization in the market; ②When using indoor antennas or rooftop antennas to watch digital programs, the effect is not ideal, so it needs to be improved.
In general, since TVs are the mainstay of home theater products, their market capacity cannot be underestimated. The advent of digital TVs priced at US$3,000 last year has stimulated the growth of this market. According to estimates made by the American Electronics Association, the number of digital TV sales in the United States was 600,000 units in 2000, and it will soar to 10 million units in 2003. It will still be 10 million units in 2004 and 2005, and it will reach 10.8 million units in 2006; The total sales of TV sets (including ordinary TVs, TV/video integrated machines, LCD TVs, projection TVs and black and white TVs, etc.) will exceed 42 million units. At the same time, the annual growth rate of digital imaging products from 1999 to 2002 will remain around 35%.